Coral Bleaching Inspires Latest adidas Ultra Boost

adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death. Out of sight, out [...]

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Maldives-inspired Ultra Boost With a Purpose

I linked up with Finish Line's Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn - on the upper - created from reclaimed and recycled ocean waste. More than just a story, [...]