Coral Bleaching Inspires Latest adidas Ultra Boost

adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death.

Out of sight, out of mind is unfortunately the case when it comes to many crises, including marine life matters, but you can help spread awareness with Parley’s A.I.R. strategy:

Avoid plastic wherever possible
Intercept plastic waste
Redesign the plastic economy

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The Parley Ultra Boost collection is available on adidas.com here.

*Parley is an organization that brings to light how vital the oceans are as an ecosystems and what we can do, collectively, to preserve them. 

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Maldives-inspired Ultra Boost With a Purpose

I linked up with Finish Line’s Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn – on the upper – created from reclaimed and recycled ocean waste. More than just a story, the Parley adidas collection serves as a reminder of both the importance and urgency of sustainability, and its effects on the world.

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The collection, which includes the Ultra Boost X, Ultra Boost and Ultra Boost Uncaged, releases tomorrow, May 10, 2017 on adidas.com, Finishline.com and at additional retailers.

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