Recap: Under Armour, Finish Line NBA All-Star Weekend Kick-Off Events

2018's NBA All-Star Weekend (ASW) in LA was bustling to say the least and I was invited to attend Under Armour's (UA) HOVR House event where attendees like myself could weartest the HOVR Phantom and Sonic. Both footwear styles launched earlier this month and utilize UA's newest cushioning technology HOVR which "lifts you up" after [...]


Kobe Bryant’s Jersey Retirement Ceremony at STAPLES Center

On Monday, December 18, 2017, the Los Angeles Lakers retired not one, but two of Kobe Bryant's jerseys, numbers 8 and 24, respectively, in a ceremony held during halftime at the Lakers vs. Warriors game. Both Magic Johnson and Jeanie Buss gave heartfelt speeches about the man of the hour before the Black Mamba took [...]

Visiting the Museum of Ice Cream in LA!

Ice Cream: a sweetened frozen food typically eaten as a snack or dessert (or sometimes dinner) The Museum of Ice Cream, a pop-up exhibition, opened its doors in LA last month and I was lucky enough to check out the interactive space last night. Exhibits consisted of playful ice cream-themed rooms, with many serving edible samples. All of the rooms [...]

Recap: boostVIBES x Private Label Pop-Up on Melrose

I met up with the homie Alan a.k.a. oldmanalan this past Saturday in Los Angeles at the very first boostVIBES pop-up event that he organized with NYC-based lifestyle brand Private Label. Together, they created custom boostVIBES x Private Label duffle bags that were gifted to a few early customers that purchased in-line Private Label duffles. I'll let the photos below [...]