adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death.
Out of sight, out of mind is unfortunately the case when it comes to many crises, including marine life matters, but you can help spread awareness with Parley’s A.I.R. strategy:
Avoid plastic wherever possible
Intercept plastic waste
Redesign the plastic economy
The Parley Ultra Boost collection is available on adidas.com here.
*Parley is an organization that brings to light how vital the oceans are as an ecosystems and what we can do, collectively, to preserve them.
I linked up with Finish Line’s Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn – on the upper – created from reclaimed and recycled ocean waste. More than just a story, the Parley adidas collection serves as a reminder of both the importance and urgency of sustainability, and its effects on the world.
The collection, which includes the Ultra Boost X, Ultra Boost and Ultra Boost Uncaged, releases tomorrow, May 10, 2017 on adidas.com, Finishline.com and at additional retailers.
I met up with the homie Alan a.k.a. oldmanalan this past Saturday in Los Angeles at the very first boostVIBES pop-up event that he organized with NYC-based lifestyle brand Private Label. Together, they created custom boostVIBES x Private Label duffle bags that were gifted to a few early customers that purchased in-line Private Label duffles.
I’ll let the photos below do most of the talking, but, needless to say, supporters of both brands came out to show love and albeit the gloomy weather, the event was dope. If you didn’t come through, you missed out big time.
What a time to be alive. I’m still in awe that a huge brand like adidas sent me out a care package. Let’s take a step back here and look at this objectively. They didn’t just send me random pairs of kicks, they sent me styles I’m genuinely interested in and would rock. All I can say is that I have some really good people looking out for me.
I made a quick YouTube video on what I received (below), but you’re probably wondering how it all went down. It was pretty simple actually. adidas reached out to me, I gave them my info and poof, a big box of Ultra Boosts arrived at my door. I’m still pinching myself to make sure this is real life. adidas out here making dreams come true.
I’m a big fan of the Ultra Boost 3.0 for 2 main reasons:
1) The updated Primeknit design (fuego)
2) The increase in comfort due to the looser style Primeknit and softer, malleable cage
If any additional miracles come my way, I’ll be sure to share. Stay posted.
I’ve always been about team cozy. If I could be in plush sweats and a pair of Ultra Boosts all day, every day, I’d save so much time and money. Enter Triple Black Uncaged Ultra Boost. These beauties released in early December and while the hype was geared more toward the caged version, I found this pair to be more appealing. Now, if I had to choose, 99% of the time I’d go with a caged Ultra Boost, but something about the black and pepper grey Primeknit upper really drew me in. Topped with a matte black midsole? Icing on the cake and my decision was made.
Comfort-wise, the uncaged Ultra Boost is nearly parallel to the caged version. The two main differences?
1) The midfoot area is no longer restricted by plastic
2) The ankle collar fits very snug around your ankle
I prefer the caged ankle collar, but adidas may have used a snug sock-like collar for stability purposes due to the cage removal.
If you’re a fan of the caged Ultra Boost, I highly recommend trying the uncaged version. Yes, the $180 price point is steep, but it’s worth every penny and your feet will thank you for it.