adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death.
Out of sight, out of mind is unfortunately the case when it comes to many crises, including marine life matters, but you can help spread awareness with Parley’s A.I.R. strategy:
Avoid plastic wherever possible Intercept plastic waste Redesign the plastic economy
The Parley Ultra Boost collection is available on adidas.com here.
*Parley is an organization that brings to light how vital the oceans are as an ecosystems and what we can do, collectively, to preserve them.
I linked up with Finish Line’s Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn – on the upper – created from reclaimed and recycled ocean waste. More than just a story, the Parley adidas collection serves as a reminder of both the importance and urgency of sustainability, and its effects on the world.
The collection, which includes the Ultra Boost X, Ultra Boost and Ultra Boost Uncaged, releases tomorrow, May 10, 2017 on adidas.com, Finishline.com and at additional retailers.
Ice Cream: a sweetened frozen food typically eaten as a snack or dessert (or sometimes dinner)
The Museum of Ice Cream, a pop-up exhibition, opened its doors in LA last month and I was lucky enough to check out the interactive space last night. Exhibits consisted of playful ice cream-themed rooms, with many serving edible samples. All of the rooms were super cute, but my favorites were the sprinkle pool room (sadly, the sprinkles weren’t edible and no, I didn’t try) and the pink rotary phone room where Seth Rogen gave me a quick pep talk about ice cream via one of the rotary phones. Albeit he said it wasn’t him speaking…I know it was you, Seth!
There’s no way you could leave here without a smile on your face. Capture the happiness I experienced last night through my photos below. Enjoy!
It happened. Jordan Brand answered our prayers and used quality leather on GS Royal 1s. We’ve been asking for better materials on our Jordans for years and now that it’s a reality, I’m thankful…we’re (GS fam) thankful.
At first sight, you immediately notice the tumble on the royal-colored leather…something we’re not accustomed to seeing on a pair of Js. You’ve heard of the food phrase, “If it looks good, it tastes good,” right? This is very much the case with the leather. As soon as you feel it, you notice how plush it is and are instantly reminded of what quality defines. Don’t get the wrong idea, it’s no Hermès Bolide bag, but I’m not taking the upgrade for granted.
Jordan Brand, please continue to use good quality leather on GS pairs. It would make myself, as well as so many other women happy. We have faith, don’t let us down!
For an on feet look at the Air Jordan 1 Royal, check out the video below:
Aside from my shelltoes and Airwalks, I was always a runner girl. Like most, the visible air bubble on the Air Max always caught my eye, and as soon as I was old enough to ask my parents to buy me a pair of $100+ sneakers without getting yelled at for acting crazy, I did.
Fast-forward to present day. The air bubble still intrigues me and the fact that Nike made a silhouette with a fully visible 360 degree air unit sans midsole is jaw-dropping, to say the least. It’s one to be remembered and whether you’re team air or team boost, the Nike Air VaporMax deserves respect.
Check out some shots I took of the homie Ray P in the VaporMax below and leave a comment with your thoughts on the new air bubble or feel free to reach out on Twitter and/or Instagram.
Nike has been dropping dimes lately to celebrate Air Max Month, and the women’s Air Max Jewell is no exception. This new style has really grown on me. Now, I can say with certainty that women who grew up being called tomboys are extremely skeptical when it comes to women’s footwear styles. We often don’t like the silhouettes or colorways that are offered, and most of the time just want the men’s version in our size, which is a chore in itself since small sizes are limited or unavailable. This isn’t the case with the Air Max Jewell.
Finally, a breath of fresh air for us ladies.
Not only is the silhouette minimal and clean with design features inspired by the Air Max Plus, the colorways are very neutral and earthy. Something I really dig. They retail at $100 (mesh version) and for an everyday casual shoe, you can’t go wrong. I get into more detail about the Air Max Jewell in my review video. Check it out here.
A HUGE Thank You to Finish Line for sending these my way. The Air Max Jewell just found its way into my Air Max rotation.
Grab a pair over at Finish Line here or at Nike here.
I met up with the homie Alan a.k.a. oldmanalan this past Saturday in Los Angeles at the very first boostVIBES pop-up event that he organized with NYC-based lifestyle brand Private Label. Together, they created custom boostVIBES x Private Label duffle bags that were gifted to a few early customers that purchased in-line Private Label duffles.
I’ll let the photos below do most of the talking, but, needless to say, supporters of both brands came out to show love and albeit the gloomy weather, the event was dope. If you didn’t come through, you missed out big time.
What a time to be alive. I’m still in awe that a huge brand like adidas sent me out a care package. Let’s take a step back here and look at this objectively. They didn’t just send me random pairs of kicks, they sent me styles I’m genuinely interested in and would rock. All I can say is that I have some really good people looking out for me.
I made a quick YouTube video on what I received (below), but you’re probably wondering how it all went down. It was pretty simple actually. adidas reached out to me, I gave them my info and poof, a big box of Ultra Boosts arrived at my door. I’m still pinching myself to make sure this is real life. adidas out here making dreams come true.
I’m a big fan of the Ultra Boost 3.0 for 2 main reasons:
1) The updated Primeknit design (fuego)
2) The increase in comfort due to the looser style Primeknit and softer, malleable cage
If any additional miracles come my way, I’ll be sure to share. Stay posted.
I dropped by Dom aka The Shoe Surgeon‘s studio earlier this week to catch up with him and as soon as I entered the creative space, my eyes were hit with a million different projects, orders and prototypes that were being worked on. Not a surprise to see so much going on as he’s a busy guy. One particular model he showed me was a Jordan 1 custom that took inspiration from a new hybrid silhouette, the Nike Special Field Air Force 1.
Essentially, he applied the SF style to the Jordan 1, and to me, it looks exponentially better on the Jordan 1. I’m not a fan of bulky kicks and lately, the Air Force 1s being released have a bigger, rounder toe box compared to older retros and that puts me off.
Whether or not Jordan Brand applies this type of modern design to a retro Jordan is up in the air, but that’s why we have creatives like The Shoe Surgeon.
And incase you were wondering, this is what he had on feet…