Maldives-inspired Ultra Boost With a Purpose

I linked up with Finish Line’s Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn – on the upper – created from reclaimed and recycled ocean waste. More than just a story, the Parley adidas collection serves as a reminder of both the importance and urgency of sustainability, and its effects on the world.

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The collection, which includes the Ultra Boost X, Ultra Boost and Ultra Boost Uncaged, releases tomorrow, May 10, 2017 on adidas.com, Finishline.com and at additional retailers.

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